By David Allen, Development for Conservation Several weeks ago, I posted an imaginary conversation with “Well-Meaning Tom” about a person who had made a gift of land to a land trust and subsequently hadn’t given anything at all. (See It’s OK to Ask.) In fact, I...
By David Allen, Development for Conservation This week, I want to tell you about Scotland. The first island we visited was just ten miles long and two miles wide. Its name is Colonsay, and it was the ancestral home of the MacPhee clan – as in...
“Donor-Centric” fundraising is fundraising that brings the donor into the center where the action is. Instead of being “out there” supporting the stuff “we’re” doing, Donor-centric fundraising invites donors into the center. And I think that’s a good thing. ...
Writing and editing fundraising letters is better thought of as an exercise in technical writing, than as writing actual letters. There are techniques, rules, and form to the exercise that, if followed closely, will help you raise more money. Many of these techniques are counter-intuitive....
By David Allen, Development for Conservation DA: So Tom, tell me about these donors – Pulen and Tumany Weeds. Well-Meaning Tom: What do you want to know? They’re not from around here. DA: I figured that out. Well-Meaning Tom: Kind of exotic. DA: I’ll bet. Well-Meaning Tom: She’s a gardener. DA: STOP...
By David Allen, Development for Conservation I’m interested in your thoughts about building a “Culture of Philanthropy.” Give it some thought – maybe we can do a Rally presentation on the topic someday. One promising definition goes something like this: Culture of Philanthropy is a set of organizational...
By David Allen, Development for Conservation High summer is generally regarded as a good time for taking stock. How are we doing related to our annual goals? Are we on track to finish the year successfully? If we keep doing what we’ve been doing, will we...
By David Allen, Development for Conservation If you graduated from a college, you know that the Alumni Association from your alma mater started calling you and writing you about ten minutes later. And in return for your annual gift, you get a copy of the Alumni...
By David Allen, Development for Conservation Kate and I are moving soon, and we need your help – well actually you and your truck. On Saturday, a bunch of people are coming over to help carry boxes and furniture from our old house over to the...
By David Allen, Development for Conservation If you accept the premise that fundraising through the mail, email, or phone is a science – a behavioral science – then you should be reading a blog called The Agitator. It is written by scientists about the science of...