I regularly hear two things related to follow-up appeal letters. The first is that “we can’t send a follow-up because we can’t afford it. It’s not in the budget.” When I think about this too long, my head hurts. If you send an appeal letter...
People give stuff and do stuff around every one of us all the time that is neither earned nor necessarily deserved on our part. They do it because, in some way, it makes them happy....
Every donor who responds with a gift – regardless of size – represents a win, because you are not only raising money for this year. You are making it more likely that they will give again next year, and again and again....
Save the impact specifics for a mid-term report to your donors. Reports back all the great things – from loppers to newsletters, to educational workshops, to easements and direct land conservation – that they did with their money. You will engender loyalty. You will improve...
But inevitably, you won’t be able to get or keep meetings with everyone on your list. Some you’ll just miss. Others will have other priorities – usually meaning well but somehow never getting back to you. And some will dodge you intentionally. Don’t let them...
They are completely different decisions. Individual donors make annual or “renewable” general support decisions, major gift or project decisions, and end-of-life or planned giving decisions. These decisions operate independently of each other, and most everybody understands the differences....
10 September 2024 By David Allen, Development for Conservation Last week, I reported on a webinar I attended from NextAfter, a digital marketing firm that actively conducts market research related to online giving and generosity. The post ran long, and I let it go without really exploring...
9 July 2024 By David Allen, Development for Conservation A couple of weeks ago, I posted about working your appeal letters around the election this year: Let’s Answer the Election Question. In it, I offered three different timelines for mailing, depending on whether you intend to offer...
28 May 2024 By David Allen, Development for Conservation Are you ready for the election season? Me neither. Aside from the every-four-years political insanity, the presidential election always presents some challenges for fall appeal planning as well. And this year will be worse than normal. I believe that one of the...
14 November 2023 By David Allen, Development for Conservation Frequent readers of this blog will know that I am mixed about Giving Tuesday. It feels to me like doing very little nets you $3,000-5,000 while going all out nets you maybe double that. By “netting” I mean...