22 November 2022 By David Allen, Development for Conservation Many of us are familiar with the concept of matching gifts. And with Giving Tuesday right around the corner, finding matching gifts is on most of our minds. And not too long ago, I posted about Legacy matching campaigns...
25 May 2021 By David Allen, Development for Conservation An important concept in fundraising is that of “access” to current and potential donors. Access in fundraising implies that if you call, she will answer; that if you send an email or leave a voice message, it will...
12 January 2021 By David Allen, Development for Conservation Have you challenged yourself for 2021? Lose 5 pounds, paint the house, learn Spanish. What about organizational challenges? Secure an Americorps Volunteer, achieve accreditation. How about start a major gift program? Nationally, more than 80% of charitable giving comes from individuals....
10 November 2020 By David Allen, Development for Conservation OK – Election is over – time to return our attention to fundraising. Think back to the last time you spent (or at least committed) a great deal of money on something you really wanted. A car for example. And...
2 June 2020 By David Allen, Development for Conservation I am not a gardener. We live in an urban home on just shy of an acre, and we are busily converting anything that is now grass into something else – trees, flowers, vegetables, and so on – that...
12 November 2019 By David Allen, Development for Conservation Major gift development isn’t hard. It’s a discipline. And it’s scalable. So just start. Let movement create momentum and let momentum create habit. It starts in January, and it could start for you in January 2020. You can do this for ten donors....
By David Allen, Development for Conservation I’m interested in your thoughts about building a “Culture of Philanthropy.” Give it some thought – maybe we can do a Rally presentation on the topic someday. One promising definition goes something like this: Culture of Philanthropy is a set of organizational...
By David Allen, Development for Conservation Your land trust probably uses events for all sorts of reasons. You might have an annual “olly-olly-oxen-free” member meeting. Maybe an annual fundraising event, gala, or auction. Maybe an event just to show donors how much you appreciate them. And then...
By David Allen, Development for Conservation Before I get into this week’s topic, let me quickly remind you that I am gathering 5-year-value data on new members again this year. I will report on what I learn in the next few weeks. If you are willing...
There is a real person behind every gift – most of whom are giving from their hearts, motivated by an interest in supporting the work and commitment we have to our organizational mission. Their gifts are freely bestowed and not necessarily earned or even deserved....