Donor Stewardship

  21 November 2023   By David Allen, Development for Conservation   How long does it take for your organization to turn around a thank you message? You receive a gift one day and the meter starts ticking. How much time elapses between then and the day your “grateful” message...

  1 August 2023   By David Allen, Development for Conservation   Have you ever tried to fold a square of paper into an origami crane? If so, you can appreciate a study published in 2011 by Michael Norton of Harvard Business School. In the study, subjects were asked to fold...

  22 November 2022   By David Allen, Development for Conservation   Many of us are familiar with the concept of matching gifts. And with Giving Tuesday right around the corner, finding matching gifts is on most of our minds. And not too long ago, I posted about Legacy matching campaigns...

  25 May 2021   By David Allen, Development for Conservation   An important concept in fundraising is that of “access” to current and potential donors. Access in fundraising implies that if you call, she will answer; that if you send an email or leave a voice message, it will...

  12 January 2021   By David Allen, Development for Conservation   Have you challenged yourself for 2021? Lose 5 pounds, paint the house, learn Spanish. What about organizational challenges? Secure an Americorps Volunteer, achieve accreditation. How about start a major gift program? Nationally, more than 80% of charitable giving comes from individuals....

  12 November 2019   By David Allen, Development for Conservation   Major gift development isn’t hard. It’s a discipline. And it’s scalable. So just start. Let movement create momentum and let momentum create habit. It starts in January, and it could start for you in January 2020. You can do this for ten donors....