7 February 2023 By David Allen, Development for Conservation Last week’s post – On Membership Levels and Data Retention – hit a chord with a lot of people. Great questions and what-ifs were posted in the comments and in my email both. So I promised a follow-up...
31 January 2023 By David Allen, Development for Conservation Two questions came through my inbox this week. I answered both in due course, but I get asked these a lot, and it occurred to me that I should share them here as well. The first question: We’re redoing...
12 July 2022 By David Allen, Development for Conservation A couple of blinks from now, it will be August the 1st – where has the summer gone? As we cruise toward Labor Day, here’s what I’m thinking about for August. What are YOU thinking about? Getting Out of...
26 April 2022 By David Allen, Development for Conservation Quick – make the case for me about why I should join your land trust organization as a Benefactor instead of a Patron. Or a Steward instead of a Caretaker. Or even a Family instead of a Friend. Many land trusts...
By David Allen, Development for Conservation Before I get into today’s topic, I want to remind you that I am still looking for data from your new members in 2017. Next week, I’ll report out what I’ve learned to that point – the collective 5-year value...
25 January 2022 By David Allen, Development for Conservation It’s hard to believe now, but there was once a time, years ago, when the primary germ concerns were about washing your hands before dinner. Killer pandemics were the stuff of Stephen King and Michael Crichton novels. Before COVID...
13 October 2020 By David Allen, Development for Conservation Rally week has now come and gone. It was my 15th Rally, not that it’s important, but the 2020 version was certainly different from the other 14! Nearly 4,000 people registered. Holy cow! The workshop I led had nearly...
1 September 2020 By David Allen, Development for Conservation Numbers are just numbers. Five, 23, 478. Meaningless. We use numbers all the time, expecting them to convey importance. Four species, 42 acres, 55 years old, 300 members. But they don’t. Or at least they don’t convey any more importance than...
16 June 2020 By David Allen, Development for Conservation This topic comes from a Reader Question, which in turn came from a discussion thread on the Alliance’s Learning Center: The discussion regarded using a "membership" framework in direct mail, etc. I hesitate to get rid of it because...
5 May 2020 By David Allen, Development for Conservation WARNING: This post contains geek material. Last Fall (seems like another lifetime), I coordinated a direct mail collaboration between five conservation organizations – three land trusts and two river groups. The collaboration featured a collective rental of Nature Conservancy...