Communication

The trend in all communications is toward the use of very personal stories and testimonials. This trend – first person accounts of real people, their motivations, and emotional connections to the land – also makes for effective fundraising. Testimonials, once captured, can be used (with...

"Major gift" is donor-centric and describes how the decision gets made. It is independent of the denomination of the gift. One donor’s $5,000 is an annual gift; the decision is made to some degree because of the donor’s giving history. For another donor, the same...