12 April 2022 By David Allen, Development for Conservation For the last couple of weeks, I’ve been writing about communicating with donors. We’re Outreaching; Are We Succeeding? Communicating with “People Who Give Money” It’s been on my mind because I’ve been doing a whole series of Development Audits – comprehensive...
5 April 2022 By David Allen, Development for Conservation In a by-the-book communications plan, you would define a small set of audiences with whom you want to communicate, identify the medium or media to which they are known to respond, identify the messages you wish to get...
27 July 2021 By David Allen, Development for Conservation We are environmental organizations! We need to STOP sending so much stuff to our donors. They feel overwhelmed! Especially in the mail. Think about this: the average American household receives 2,000 pieces of “junk” mail every year! If we...
By David Allen, Development for Conservation If you graduated from a college, you know that the Alumni Association from your alma mater started calling you and writing you about ten minutes later. And in return for your annual gift, you get a copy of the Alumni...