Membership Renewals

  29 August 2023   By David Allen, Development for Conservation   So what is your retention rate? Count the number of unique households who gave money in 2021. And count the number of THOSE households who gave money again in 2022. Divide the 2022 number by the 2021 number and...

  6 December 2022   By David Allen, Development for Conservation   So how are you feeling about 2022? Got your fundraising goals all knocked out? Feeling like the corner got turned from COVID back to some relative normalcy? Or maybe you’re still anxious about the end of the year. Somewhere in...

  By David Allen, Development for Conservation   My mother and her husband recently moved from Estes Park, Colorado to Portland, Oregon. In celebration and support, my wife and I bought her a membership in the Oregon State Parks Foundation, a day-use parking sticker for their car, and...

The basic idea of the system I prefer is that you mail (using envelopes and postage) a sequence of four letters. The first three are one-page, straightforward renewal letters. They contain three important pieces of information: How long they have been a member, how much...