Fundraising Letters

  6 June 2023   By David Allen, Development for Conservation   I’m still reviewing far too many fundraising letters that fail the most basic test of asking for money. They dance around the idea by asking someone to “be generous” or “give a little bit more” or “renew again...

  16 August 2022   By David Allen, Development for Conservation   Every so often I get significant pushback from readers either questioning or taking exception to something I have written. I love it when it happens. It causes me to re-examine something I may believe so matter-of-factly that I...