Fundraising Letters

  By David Allen, Development for Conservation   If you’re like me, you won’t be mailing your appeal letters and/or renewals after this week and until after the election. If you’re like me, you will calculate that the national mood will be seriously distracted by the election. I...

  By David Allen, Development for Conservation   We know that people give from the heart. We know that their decision to give is an emotional one. And sometimes irrational. Donors may decide what to give and when to give and even what to give to – using their...

For this week’s post, I’ve collected here are some PS notes for appeals that I felt were pretty good as well. As you read through, keep in mind that the PS note has one job to do – to reinforce the request for support in...

Over the course of time, I join many organizations – always at the $50 level – specifically so I can see their fundraising material later. And I see a lot of bad and ugly – as well as quite a lot of good to great....