By David Allen, Development for Conservation We know that people give from the heart. We know that their decision to give is an emotional one. And sometimes irrational. Donors may decide what to give and when to give and even what to give to – using their...
By David Allen, Development for Conservation As you complete your summer plans and prepare for entering the Fall fundraising season, here are some timely reminders to help you get the most from your efforts. You’re raising money from people who already give you money. As tempting as it...
by David Allen, Development for Conservation As I quipped several weeks ago, you will be asking just about everyone you know for a gift to your land trust between now and Christmas. Most will be asked in a letter, which means that you will be needing...
By David Allen, Development for Conservation Among the data points I get back from my website each week is the number of “page hits” I get from the top twenty or so most popular pages. The most popular page right now is a 2015 post of Writing...
For this week’s post, I’ve collected here are some PS notes for appeals that I felt were pretty good as well. As you read through, keep in mind that the PS note has one job to do – to reinforce the request for support in...
Over the course of time, I join many organizations – always at the $50 level – specifically so I can see their fundraising material later. And I see a lot of bad and ugly – as well as quite a lot of good to great....