Fundraising Planning

  By David Allen, Development for Conservation   One way of looking at evaluating fundraising program health is to evaluate four of the underlying systems that serve as components: Marketing systems that bring new donors to the table; Renewal and Upgrade systems that bring donors to the $250...

  By David Allen, Development for Conservation   Events are part of fundraising. From field trips to galas, we are in the event business as much as we are anything else. Which means (at least): pre-planning, logistics, permissions, venues, caterers, invitations and reminders, site volunteers, parking concerns, nametags, photography,...

  By David Allen, Development for Conservation   Major gift development isn’t hard. It’s a discipline. And it’s scalable. So just start. Let movement create momentum and let momentum create habit. It starts in January, and it could start for you in January 2020. You can do this for ten donors. You can...

  By David Allen, Development for Conservation   For many organizations, Fall is the time for planning and budgeting (which doesn’t really work out so well for fundraisers who need to be busy raising money!). The default seems to be starting with assumptions about what WE did last...

  By David Allen, Development for Conservation   High summer is generally regarded as a good time for taking stock. How are we doing related to our annual goals? Are we on track to finish the year successfully? If we keep doing what we’ve been doing, will we...