Major Gift Fundraising

  17 September 2024   By David Allen, Development for Conservation   It’s the middle of September and you have a lot riding on the next few months. Seventy percent of the money given away every year is given between October and January. And half of YOUR money will come...

  30 January 2024   By David Allen, Development for Conservation   One day, back in my TNC days, a donor walked in and told us that he was taking his company public and that he wanted to make a million-dollar gift. He was not unknown to us. He had...

    5 December 2023   By David Allen, Development for Conservation   I think $250 is a magic number in fundraising. It’s a small enough number that everyone can afford it. Some will argue that point, but I’m talking about $20 a month – there aren't many people in the country...

  25 July 2023   By David Allen, Development for Conservation   If I had to pick just one issue holding organizations back from raising more money, it would be this: Board members and senior staff don’t know the donors and donors don’t know the organizational leadership. Donors will feel more...

  7 December 2020   By David Allen, Development for Conservation   Last week, I started a post on capital campaigns, because I have been hearing from land trusts exploring capital campaigns for projects ill-suited for campaigns – specifically to raise money for operating endowment, stewardship endowment, land protection “opportunity”...