Equivalency language should be legitimate, and that means it probably shouldn’t be used for levels of membership. Assigning equivalency to an ask string of $35, $100, $250, $500 and Other will ALWAYS be forced and gimmicky, and it will come across that way. ...
We could be raising a lot more, but we’re focused on small-ball fundraising. We fail to put big visions on the table – visions that might attract big money. We focus on raising money through digital marketing instead of building long-term relationships with individual donors....
17 September 2024 By David Allen, Development for Conservation It’s the middle of September and you have a lot riding on the next few months. Seventy percent of the money given away every year is given between October and January. And half of YOUR money will come...
14 May 2024 By David Allen, Development for Conservation A few days ago, Richard Perry (Passionate Giving Blog) reposted an item he originally posted in 2021 about common strategies used by nonprofits that actually suppress donor giving. It’s interesting, because the items he lists are items that...
30 January 2024 By David Allen, Development for Conservation One day, back in my TNC days, a donor walked in and told us that he was taking his company public and that he wanted to make a million-dollar gift. He was not unknown to us. He had...
5 December 2023 By David Allen, Development for Conservation I think $250 is a magic number in fundraising. It’s a small enough number that everyone can afford it. Some will argue that point, but I’m talking about $20 a month – there aren't many people in the country...
7 November 2023 By David Allen, Development for Conservation This post will be about what we lose in the name of efficiency – but first I need to complain about ZOOM meetings. I attended a land trust Board meeting last week that was a “hybrid” meeting, with about...
31 October 2023 By David Allen, Development for Conservation BOO! Happy Halloween! Here’s a scary thought: What would happen if your primary fundraiser were to leave suddenly? It’s almost cliché to say that fundraising is about relationships, but the truth is that few of us have really embraced what...
25 July 2023 By David Allen, Development for Conservation If I had to pick just one issue holding organizations back from raising more money, it would be this: Board members and senior staff don’t know the donors and donors don’t know the organizational leadership. Donors will feel more...
4 January 2022 There’s something you can do this week that will make a HUGE difference in how much money you will raise this year. It may take several hours to do it right, or maybe even a couple of days. And you probably won’t enjoy doing...