wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

I ran into yet another land trust the other day that does not keep donor files (paper files). This is a HUGE mistake, and if you’re a land trust in this position, one that you will want to correct right away. WHY? Because perpetuity is a long...

October and November are budgeting months for many of us: the annual exercise of trying to match our sense of mission urgency and programmatic ambition with available resources. If your organization is like most, this year presents some special challenges – and opportunities – because it’s...

  by David Allen, Development for Conservation   I received a great comment from Alexia Sabor at Wisconsin Wetlands on the post a couple of weeks ago about how many renewal letters to send. I wrote that renewals and appeals should ideally be separated by four months. She...

The answer to this question is “As many as it takes”. Part of the job in fundraising is to build a strong, broad base for your fundraising by recruiting and retaining basic membership support. You do that by recruiting new members each year and by renewing...