wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

At the very moment in history when government leaders are turning to non-profit organizations to pick up the slack from defunded programs, foundation giving is declining, corporate support is flat, and ten percent of individual philanthropists say they will quit giving altogether until the economy...

Early last year, six foundations with a history of funding Executive Director Sabbaticals released a study documenting their effectiveness, entitled Creative Disruption: Sabbaticals for Capacity Building and Leadership Development In the Nonprofit Sector. According to the study: Organizational capacity increased as the second tier of leadership took...

Many organizations, including land trusts, are beginning to use email to carry the first renewal message. Follow-up to non-responders is carried by more traditional first class postage letters. Here are several things to think about if you are beginning to experiment along these lines:

As a consultant, I end up seeing a lot of newsletters. Many are excellent. Some are good. A few need help. Along the way, I have assembled the following list of aspects I find common to many newsletters I consider excellent. Excellent newsletters use line drawings...

I just got back from Columbus, Ohio, the site of this year’s Land Trust Alliance’s Midwest Land Conservation Conference. Meeting and working with practitioners and Board members from the twelve states represented there inspired me to pick this blog up again. As a relative newcomer...

I’ve never been a fan of gift memberships or member-get-a-member campaigns, because the renewal rate on these types of memberships is so dismal – 10 percent is about as good as you could hope for. So I had my usual skepticism in full display the...

The first quarter of each calendar year is the best time to run your annual Board campaign. Doing so: opens the door for quarterly or monthly pledges, making larger gifts possible, assures 100% participation early in the year, establishes the “moral authority” for Board members asking other donors...