This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.
The level of your giving also sends a signal to the public. Donors – including you – think of different organizations differently. When you, as a board member send $100 or less, or even $200 or $500, you signal how the Board considers this particular...
Most of us are familiar with the basics of a gift chart – a list of gifts needed to make a specific goal with higher-level gifts listed first and smaller gifts listed below in descending tiers, sometimes called a donor pyramid. Gift charts are commonly...
.....giving yourself permission to make these stories personal by visiting the sites you need to raise money for will help you a lot. It will make you more effective when you talk about it. It will help you imagine taking donors there. And It will...
We were talking fish ladders. The problem was that many of the culverts on the river were set up too high. The culvert did a great job of moving water under the roadway without damaging the roadbed. It did a lousy job helping fish get upstream,...
The job of fundraising, then, is to build a program of interrelated strategies (membership, campaigns, events, planned giving, and so on) that delivers a net result large enough to meet the organizational need. The mission is perpetual, so the fundraising strategies must be designed to...
We need all kinds of people to make land conservation happen. We need land protection specialists, attorneys, scientists, administrators, and volunteers. And we need members and donors, too. I’m not saying put donors on a pedestal or inflate their importance, as some seem afraid of....
In nearly every strategic planning exercise with which I have been involved over the past 20 years, someone has added a strategy or a goal that has something to do with “educating the public.” The underlying frame of reference is that the public doesn’t know...
So, without throwing the baby out with the bathwater, let me suggest that we find other ways of recognizing (and equally valuing) other contributions. Listing everyone who gives to a special project, for example, without regard to how much they gave. Recognizing volunteers (major gifts...
“Donor-Centric” fundraising is fundraising that brings the donor into the center where the action is. Instead of being “out there” supporting the stuff “we’re” doing, Donor-centric fundraising invites donors into the center. And I think that’s a good thing. ...
This might even be the single most important criteria. It is always a mistake to recruit a board member and hope that they fall in love with the organization later. Giving money is a big clue, though it’s not the only one. People who self-select...