wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

  By David Allen, Development for Conservation One of the people I met this last year at Rally was the Corporate Partnerships Manager for Access Fund, a national organization dedicated to protecting access for climbers to some of the nation’s best rock walls. She told me that...

• First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. • Now add up what that group has given to your organization – as a group – since...

You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...

The internet and the advent of e-marketing has changed the rules a lot, and there are different expectations now. One big change is the call for regular disclosure in all media. Instead of simply being responsive to donor requests to be removed from various lists,...