wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

Fundraising planning should always start with the program goal. Starting with the program goal does not necessarily imply that every goal is attainable, but starting there is important. The program goal is a “net” goal for fundraising; that amount needed to run the programs and...