12 Jun One Graphic That Will Change How You Look at Overhead
We all have a role to play in re-educating the public about overhead and fundraising costs. Maybe this type of graphic can help you....
K Tag
05 Jun One Common Planning Mistake
This implies that once someone has been “assigned” to a segment, they stay there for at least this year. To be most helpful, your database system should be able to handle this level of complexity – the segments to which prospects are assigned based on...
29 May My Favorite Membership Renewal System
The basic idea of the system I prefer is that you mail (using envelopes and postage) a sequence of four letters. The first three are one-page, straightforward renewal letters. They contain three important pieces of information: How long they have been a member, how much...
22 May Making Your Newsletter into a Profit Center
.....the cycle of solicitation, gift, and newsletter should all work together. How can that happen if they are each written for different audiences? It makes all the sense in the world that you would want to write your newsletters with the same rules that you...
15 May Transactional Donors Are Not Really Donors – Yet
We confuse transactional donors with mission donors all the time. We even call them “members.” We send them the same types of information in the same quantities as if they were mission donors. We include them in donor reports. And we try to “renew” them...
08 May On the Value of Sabbaticals and How Are You Using Your 40 Hours This Week?
How do we manage our jobs and careers and even our organizations? What would full-time work even look like? (Forget about part-time – part-time for nonprofits simply means part-time pay.) And if we can’t define “full-time,” how do we say NO to things that would...
01 May Fear of Fundraising
The fear comes from American mythology that if you are smart enough, or worthy enough, or you worked hard enough, you won’t need help – you won’t need to ask. Consequently, merely by asking, you are admitting that you can’t do it on your own...
24 Apr Chasing Millennials
by David Allen, Development for Conservation "The most effective way to raise money from Millennials may be to wait until they’re in their 40's and 50's." So quipped blogger Jeff Brooks several years ago. His point was that the quest to attract younger people as donors and...
17 Apr One Paradigm Shift in Fundraising that Says it All
by David Allen, Development for Conservation If we could change our collective thinking in just one way, we would all raise more money – and not by just a little bit. That shift in thinking goes like this: Donors give because they want to. It sounds simple and intuitive,...
10 Apr How are You Doing on that Diversity Goal?
Board members who don’t give themselves will not be effective fundraisers. But Board members should not give money because they are Board members. They should give because they believe that what you are doing is worth doing – they should give because they believe in...