K Tag

The basic idea of the system I prefer is that you mail (using envelopes and postage) a sequence of four letters. The first three are one-page, straightforward renewal letters. They contain three important pieces of information: How long they have been a member, how much...

The fear comes from American mythology that if you are smart enough, or worthy enough, or you worked hard enough, you won’t need help – you won’t need to ask. Consequently, merely by asking, you are admitting that you can’t do it on your own...

  by David Allen, Development for Conservation   "The most effective way to raise money from Millennials may be to wait until they’re in their 40's and 50's."   So quipped blogger Jeff Brooks several years ago. His point was that the quest to attract younger people as donors and...

By David Allen, Development for Conservation Thinking about hiring a consultant?   (Thinking about hiring me?) I’ve been consulting now since 2004 and full-time since 2009. In that time, I have responded to several hundred requests for proposals, and I have formed some specific opinions about how...