Fear of Fundraising

  8 February 2022   By David Allen, Development for Conservation   “Your guidance on the direct mail has been spot on. I got a few complaints about "asking for specific amounts of money," but I haven't worried about it too much because we are crushing our fundraising goals. (Also,...

The fear comes from American mythology that if you are smart enough, or worthy enough, or you worked hard enough, you won’t need help – you won’t need to ask. Consequently, merely by asking, you are admitting that you can’t do it on your own...