Fundraising Metrics

  By David Allen, Development for Conservation   For the last several years, about this time, I have posted about a metric I’ve wanted to collect data on – the 5-year-value of new members. I’ve been asking everyone to look back at the donors who made first gifts (ever)...

  By David Allen, Development for Conservation   One way of looking at evaluating fundraising program health is to evaluate four of the underlying systems that serve as components: Marketing systems that bring new donors to the table; Renewal and Upgrade systems that bring donors to the $250...