Donor Cultivation Tag

Give five times your annual gift – $125,000 – each year for five years. The land trust will pull the first $25,000 each year as a continuation of your annual gift. And they’ll invest the rest. After five years, they will have a $500,000 endowment...

"Major gift" is donor-centric and describes how the decision gets made. It is independent of the denomination of the gift. One donor’s $5,000 is an annual gift; the decision is made to some degree because of the donor’s giving history. For another donor, the same...

Can you motivate your $250 and $500 members to give $1,000? Can you motivate your $1,000 members to give $1,200 ($100/month) or even $2,500 to $5,000? $10,000? Every individual success you have in this area is a huge win for the operating budget. But more...

In nearly every strategic planning exercise with which I have been involved over the past 20 years, someone has added a strategy or a goal that has something to do with “educating the public.” The underlying frame of reference is that the public doesn’t know...