Donor Cultivation Tag

The fear comes from American mythology that if you are smart enough, or worthy enough, or you worked hard enough, you won’t need help – you won’t need to ask. Consequently, merely by asking, you are admitting that you can’t do it on your own...

You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...

Give five times your annual gift – $125,000 – each year for five years. The land trust will pull the first $25,000 each year as a continuation of your annual gift. And they’ll invest the rest. After five years, they will have a $500,000 endowment...

"Major gift" is donor-centric and describes how the decision gets made. It is independent of the denomination of the gift. One donor’s $5,000 is an annual gift; the decision is made to some degree because of the donor’s giving history. For another donor, the same...