wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

The trend in all communications is toward the use of very personal stories and testimonials. This trend – first person accounts of real people, their motivations, and emotional connections to the land – also makes for effective fundraising. Testimonials, once captured, can be used (with...

Donors give money because of their belief in the mission and their belief that the organization can actually get it done. Efficiency rarely trumps actual results in donors’ decision-making. Projecting a successful organization will raise more money from more donors than projecting an efficient organization....

Give five times your annual gift – $125,000 – each year for five years. The land trust will pull the first $25,000 each year as a continuation of your annual gift. And they’ll invest the rest. After five years, they will have a $500,000 endowment...

"Major gift" is donor-centric and describes how the decision gets made. It is independent of the denomination of the gift. One donor’s $5,000 is an annual gift; the decision is made to some degree because of the donor’s giving history. For another donor, the same...

Can you motivate your $250 and $500 members to give $1,000? Can you motivate your $1,000 members to give $1,200 ($100/month) or even $2,500 to $5,000? $10,000? Every individual success you have in this area is a huge win for the operating budget. But more...