wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

The internet and the advent of e-marketing has changed the rules a lot, and there are different expectations now. One big change is the call for regular disclosure in all media. Instead of simply being responsive to donor requests to be removed from various lists,...

The trend in all communications is toward the use of very personal stories and testimonials. This trend – first person accounts of real people, their motivations, and emotional connections to the land – also makes for effective fundraising. Testimonials, once captured, can be used (with...

Donors give money because of their belief in the mission and their belief that the organization can actually get it done. Efficiency rarely trumps actual results in donors’ decision-making. Projecting a successful organization will raise more money from more donors than projecting an efficient organization....