This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.
Premiums are different than benefits. Premiums are offered to incentivize a particular action or activity – like upgrading to a $100 membership, for example. They are only given the first time someone does something. Benefits are things that accrue to members at certain levels –...
5. When cuts are necessary, have a very clear projection, activity by activity, of what will be spent and what the projected return will be. Instead of reducing expenses by some arbitrary percentage across the board, reduce them by eliminating a particular activity entirely. ...
Membership is not a “fee” or a “cost” and therefore can’t be “discounted” by definition. Think of it like a birthday gift to a close relative. You would be completely confused if they told that they were giving you a “deal” this year by allowing...
• You should NOT help the donor establish value by including an estimated value in the acknowledgement letter. I don’t even recommend that you enter estimated values with in-kind gifts in your donor software programs. The value of a donated asset is used by the donor...
Donors are NOT motivated to give because of how little you spend on fundraising. They are motivated to give because of how MUCH you accomplish. Focus on THAT in your communications and stop bragging about how little you spend on overhead. You’ll likely raise more...
What’s the story you want to tell donors? Chances are getting them in the air could help. Maybe you fly over protected areas and areas that are not protected yet. Maybe you see how protecting and restoring one tract can help connect other protected areas....
Instead, try this as a mantra: “Thank before you bank.” I have always believed that an official acknowledgement of receipt can be different from the more personal expression of gratitude. And the receipt should be sent immediately – certainly within 48 hours if not the...
But there’s actually a fourth type of gift decision, transactional gift decisions. Transactional gifts are gifts in which what is being given is very closely tied to what the donor receives in return. The most obvious example is merchandise. I give you $15. I get...
People give money because they want to see something done. Strategic Planning is an opportunity to go ask them directly what they like about what you’re doing; what’s important to them. Including them in the process is a wonderful way to engage them in the...
You may be hurting your organization is unseen ways by allowing financial illiteracy to go unchallenged on the Board. Donors make big giving decisions based on gut, and they will have fed their gut on months and years of little impressions. This post is about...