This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.
31 August 2021 By David Allen, Development for Conservation In 2019, I received an appeal letter from a client. The letter was two pages, 12 pt. type, black text on white paper, and illustrated with two attractive photographs. As a fundraising letter, it probably did well in...
24 August 2021 By David Allen, Development for Conservation It’s been years since I last tested different ask amounts, and I’m not in a position this year to test them now. Maybe this post will inspire someone to do so this year and share their results. What is...
17 August 2021 By David Allen, Development for Conservation Consider the following two paragraphs: The Conservancy celebrated the opening of its 9th nature preserve on Saturday with a brief ceremony and ribbon-cutting. At 264 acres, the Sykes Ridge Preserve is now the Conservancy’s largest preserve. It is home...
10 August 2021 By David Allen, Development for Conservation If you are a Board member of a land trust or any other nonprofit, this post is directed at you. If you are on staff, please send it to your Board members. In my workshops and seminars and even...
3 August 2021 By David Allen, Development for Conservation A funny thing happened on my way to post First Thing Tuesday this week… I guess it was bound to happen eventually, but in 12 years, it hadn’t yet – until this week. I traveled all day on Sunday and...
2 August 2021 By David Allen, Development for Conservation I’ve been saving up ideas for a blog post about Board meetings for some time – like now. Short and sweet. BUT, I would really like it if you piled on here. Got an idea that works for you and...
27 July 2021 By David Allen, Development for Conservation We are environmental organizations! We need to STOP sending so much stuff to our donors. They feel overwhelmed! Especially in the mail. Think about this: the average American household receives 2,000 pieces of “junk” mail every year! If we...
20 July 2021 By David Allen, Development for Conservation Josh Spector is an entrepreneur’s entrepreneur who runs a company called Newsletters Creators. He recently published a set of practices that will help organizations get more out of their eNewsletters. The practices are taken from his course, Newsletter...
13 July 2021 By David Allen, Development for Conservation Every year about this time, I start thinking that we will be asking just about every one we know for a gift between now and the end of the year. Some will be renewals. Some will be asks...
6 July 2021 By David Allen, Development for Conservation Every year about this time, it occurs to me that we will be asking just about every one we know for a gift between now and the end of the year. Some we will ask for renewal gifts....