wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

.....giving yourself permission to make these stories personal by visiting the sites you need to raise money for will help you a lot. It will make you more effective when you talk about it. It will help you imagine taking donors there. And It will...

In nearly every strategic planning exercise with which I have been involved over the past 20 years, someone has added a strategy or a goal that has something to do with “educating the public.” The underlying frame of reference is that the public doesn’t know...

So, without throwing the baby out with the bathwater, let me suggest that we find other ways of recognizing (and equally valuing) other contributions. Listing everyone who gives to a special project, for example, without regard to how much they gave. Recognizing volunteers (major gifts...

Premiums are different than benefits. Premiums are offered to incentivize a particular action or activity – like upgrading to a $100 membership, for example. They are only given the first time someone does something. Benefits are things that accrue to members at certain levels –...