“Donor-Centric” fundraising is fundraising that brings the donor into the center where the action is. Instead of being “out there” supporting the stuff “we’re” doing, Donor-centric fundraising invites donors into the center. And I think that’s a good thing. ...
By David Allen, Development for Conservation I’m interested in your thoughts about building a “Culture of Philanthropy.” Give it some thought – maybe we can do a Rally presentation on the topic someday. One promising definition goes something like this: Culture of Philanthropy is a set of organizational...
By David Allen, Development for Conservation Dis ci pline: control gained by enforcing orderly or prescribed conduct or pattern of behavior (Adapted from the online Merriam-Webster dictionary.) Here’s a TRUTH sequence to start your day today: If you include planned giving and family foundations, individuals account for more...
By David Allen, Development for Conservation I get asked about crowdfunding, and other forms of social media campaigns a lot. I have an opinion, which I am not shy about sharing, but my essential answer is this: “Sure, if you are doing everything you can to build...
By David Allen, Development for Conservation Your land trust probably uses events for all sorts of reasons. You might have an annual “olly-olly-oxen-free” member meeting. Maybe an annual fundraising event, gala, or auction. Maybe an event just to show donors how much you appreciate them. And then...
We confuse transactional donors with mission donors all the time. We even call them “members.” We send them the same types of information in the same quantities as if they were mission donors. We include them in donor reports. And we try to “renew” them...
A Qualified Major Gift Prospect is a donor we are actively building a relationship with - intentionally cultivating for a $5,000 (or more) ask within the next three years in support of a specific project, program, or outcome....
You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...
When you have donor meetings set up, when you will be at an event or field trip where one or several top donors will be present, take a moment to invite a Board member to come along. I would not go so far as to...
Give five times your annual gift – $125,000 – each year for five years. The land trust will pull the first $25,000 each year as a continuation of your annual gift. And they’ll invest the rest. After five years, they will have a $500,000 endowment...