Donor Cultivation

In nearly every strategic planning exercise with which I have been involved over the past 20 years, someone has added a strategy or a goal that has something to do with “educating the public.” The underlying frame of reference is that the public doesn’t know...

So, without throwing the baby out with the bathwater, let me suggest that we find other ways of recognizing (and equally valuing) other contributions. Listing everyone who gives to a special project, for example, without regard to how much they gave. Recognizing volunteers (major gifts...