Posts Tagged "membership"

Giveaways, Trinkets, and Other Premiums

Posted by on May 2, 2017 in Featured, Membership | Comments Off on Giveaways, Trinkets, and Other Premiums

Giveaways, Trinkets, and Other Premiums

I fielded a question about premiums again last week. I get these periodically, because it seems intuitive that if someone is going to join, or give, or upgrade, or renew, they will need to get “something” in return.   This is probably the case only rarely. Most donors want to support the work we’re doing because it is work they value. Why do we have such a hard time believing that?   Now, to be sure people will often take advantage of token items that are offered once they have already decided to give, but the gift itself is just that – a gift.   If you are in the...

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Membership Discounts and Other Crazy Stuff

Posted by on Apr 18, 2017 in Featured, Membership | Comments Off on Membership Discounts and Other Crazy Stuff

Membership Discounts and Other Crazy Stuff

Well-Meaning Tom: Thanks for all your help. Per yesterday’s meeting, I’ve set up a Doodle poll for selection of our date for the full day meeting. DA: What does this mean? “Membership special – 50% off new and renewals March 28 – June 3!” (It was in your email signature.) It sounds like you are offering half off memberships. Well-Meaning Tom: Yep. The membership committee increased our membership rates last year from $50 per household to $110 per household, and added additional layers of membership above and below that, with varying benefits. For instance, I mentioned the retail discount...

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The Trouble with Transactional Giving

Posted by on Mar 14, 2017 in Communication, Featured, Membership | Comments Off on The Trouble with Transactional Giving

The Trouble with Transactional Giving

A core part of my major gift training session is that there are three different kinds of giving decisions: Annual (or more often) gift decisions based on loyalty and belief in mission, Major gift decisions based on supporting a singular and limited program or project, and Planned gift decisions based on longevity, commitment, and desire to leave a legacy. The point in the training sessions is that these gifts are differentiated by how the donor makes the decision – NOT by the denomination of the gift. For example a planned gift can be $5,000 (or even less). A major gift can be $1,000, while...

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The Case for Membership

Posted by on Feb 21, 2017 in Featured, Membership | Comments Off on The Case for Membership

The Case for Membership

I’ve never really understood organizations that do not use the word “membership.” Why not? What wrong with that word? It implies an obligation that lasts longer than a year. Yeah. I want that. Think about it. In a perfect world, non-profits would enjoy consistent and stable community support. Individual donors might make a first gift, a second gift (first renewal), multiple unrestricted gifts on some sort of predictable schedule, episodic major gifts restricted to support specific programs or projects, and a bequest gift at the end of their life. The person who enters this type of...

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Stop Shooting Yourself in the Foot: Three Common Practices that Undermine Fundraising

Posted by on Feb 7, 2017 in Communication, Development Audit, Donor Cultivation, Featured, Membership, Plans and Budgets, Uncategorized | 1 comment

Stop Shooting Yourself in the Foot: Three Common Practices that Undermine Fundraising

This weeks’ post is about shooting yourself in the foot. And in each case, the cause is related to an overreaction to a complaint. Worse, sometimes the person complaining is someone internal to the organization and who therefore should know better.   Life Memberships (and other forms of “discount” memberships) When I first started working for The Nature Conservancy, the organization offered Life Membership to people who contributed $1,000 or more. The logic was that membership came with a minimum gift of $15 and $1,000 therefore represented nearly 70 years’ worth. That same logic...

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