Transactional Donors

30 Jun Marketing Lessons from Phantom Canyon

Posted at 21:33h in Transactional Donors 4 Comments

I believe nonprofits everywhere are seeing renewal rates less than 50% because they are making the same bet TNC made. They are reaching for the transactional. They believe someone interested in protecting a certain place, or making an impulse decision after attending an event, will...

14 Mar The Trouble with Transactional Giving

Posted at 05:03h in Transactional Donors 0 Comments

But there’s actually a fourth type of gift decision, transactional gift decisions. Transactional gifts are gifts in which what is being given is very closely tied to what the donor receives in return. The most obvious example is merchandise. I give you $15. I get...

Transactional Donors

30 Jun Marketing Lessons from Phantom Canyon

14 Mar The Trouble with Transactional Giving

“First Thing Tuesday”

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