Foundations

The planning idea behind segmenting is that you identify separate groups for separate consideration such that they are then removed completely from the larger prospect group. This is an important consideration because it forces you to plan in a way that is donor-centric instead of...

Regardless of how your organization approaches Strategic Planning – DO IT. It takes time away from seemingly more-important-in-the-moment activities and can be expensive. But the added costs return to the organization in increased productivity, cost efficiencies, and even improved funding opportunities with donors. I learned...