Links Tag

  by David Allen, Development for Conservation   "The most effective way to raise money from Millennials may be to wait until they’re in their 40's and 50's."   So quipped blogger Jeff Brooks several years ago. His point was that the quest to attract younger people as donors and...

  By David Allen, Development for Conservation One of the people I met this last year at Rally was the Corporate Partnerships Manager for Access Fund, a national organization dedicated to protecting access for climbers to some of the nation’s best rock walls. She told me that...

• First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. • Now add up what that group has given to your organization – as a group – since...

You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...