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The basic idea of the system I prefer is that you mail (using envelopes and postage) a sequence of four letters. The first three are one-page, straightforward renewal letters. They contain three important pieces of information: How long they have been a member, how much...

• First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. • Now add up what that group has given to your organization – as a group – since...

You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...