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I encourage all board members to regularly deliver their elevator speech to the entire board, as a form of ritualized practice. Practicing is just good "practice" anyway, but hearing what others say can help you refine and hone your own message. Delivering such a speech...

As a practical matter, most smaller organizations need a Marketing Plan and a Fundraising Plan. The Marketing Plan should include elements of branding and especially visual identity, but the effort and resources should be very strongly focused on bringing new people under the tent. The...