08 Jul A Surprisingly Easy Place to Find GREAT Board Members
Why do we ask people who do not support the organization to assume leadership positions and serve on the board?...
Why do we ask people who do not support the organization to assume leadership positions and serve on the board?...
I don’t necessarily expect every board member to give $1,000, but it’s not unfair to ask. The world expects nonprofit board leaders to be among the most committed and ardent supporters of their organizations. Let’s stop settling for the ways people say “No,” and...
If a board member is not showing signs of getting progressively more involved after the first term, they may not be asked to stay for a second. If they are unavailable or incapable of taking a leadership position with the land trust after six years,...
Cultivation is easy to say and easy to understand. But sometimes it’s hard to figure out what to do. Here’s something tangible: board members can help by becoming the conduit through which donors receive information about the land trust. Be the bearer of news. Be...
In the end, fundraising is about personal relationships. Done well, the relationship is between the donor and the organization, but every relationship begins between two individuals. And 90 percent of fundraising comes down to how well you’re doing at building those relationships. Maybe instead of “fundraiser”...
At a designated board meeting, s/he reports formally on the Standard, noting all the practices and policies underneath it, and offering an opinion as to the degree to which the organization is currently compliant. S/he offers recommendations for improvement or wording changes as appropriate. Any...
As a practical matter, most smaller organizations need a Marketing Plan and a Fundraising Plan. The Marketing Plan should include elements of branding and especially visual identity, but the effort and resources should be very strongly focused on bringing new people under the tent. The...
There is a more subtle point here. Donor clubs are not recognition strategies; they are solicitation strategies, employed to encourage members to make larger and larger annual investments in the organization. In that context, donor club decisions and decisions about recognizing long-term donors should be...
The case I meant to make is that $1,000 is not a lot of money in today's world. $84 a month, $21 a week. Think about all the things we buy without thinking that fall into that category: restaurant meals, designer coffee, wine/beer, internet/cable service,...
The most important branding element for your donor club is the list itself. Like a social register, people like to find their own name and look for those of their friends. Make sure you spell everyone’s name correctly! ...