land trusts Tag

Consider starting with a single, time-limited campaign that’s very specific. This is pretty good advice. Tie your blog, Facebook posts, and/or tweets to a single topic (phenological events for example, or a work party or other volunteer event) over a specific, limited period of time....

Early last year, six foundations with a history of funding Executive Director Sabbaticals released a study documenting their effectiveness, entitled Creative Disruption: Sabbaticals for Capacity Building and Leadership Development In the Nonprofit Sector. According to the study: Organizational capacity increased as the second tier of leadership took...

Many organizations, including land trusts, are beginning to use email to carry the first renewal message. Follow-up to non-responders is carried by more traditional first class postage letters. Here are several things to think about if you are beginning to experiment along these lines:

I’ve never been a fan of gift memberships or member-get-a-member campaigns, because the renewal rate on these types of memberships is so dismal – 10 percent is about as good as you could hope for. So I had my usual skepticism in full display the...

The first quarter of each calendar year is the best time to run your annual Board campaign. Doing so: opens the door for quarterly or monthly pledges, making larger gifts possible, assures 100% participation early in the year, establishes the “moral authority” for Board members asking other donors...