25 August 2020 By David Allen, Development for Conservation I think we make a mistake when we focus our attention, and that of our donors, on the purchase price. For what it’s worth, it’s probably based on a misguided sense that we need to show ourselves to be...
4 August 2020 By David Allen, Development for Conservation A few years ago in mid-November, a client asked me whether they could just use the same appeal letter they used last year. That appeal letter had done reasonably well and had surpassed the fundraising results from previous...
14 July 2020 By David Allen, Development for Conservation Among the many hats I wore for a time at The Nature Conservancy was that of Volunteer Coordinator. And frankly, I wasn’t very good at it. It always seemed that it took more time to teach and supervise...
9 June 2020 By David Allen, Development for Conservation I can't write about fundraising this week - I - Just - Can't. Fundraising will be back next week. I have been interested in recent days and weeks to see all the companies and nonprofits – overwhelmingly white –...
By David Allen, Development for Conservation One reader wrote me this week: Corona virus? Do all of us local and regional community-based groups continue on with our plans for spring appeals and renewals? Are we approaching (or already past) a point where major re-thinking is appropriate?...
“Devoted though we must be to the conservation cause, I do not believe that any of us should give it all of our time or effort or heart. Give what you can, but do not burn yourselves out -- or break your hearts. Let us...
By David Allen, Development for Conservation Last week I attended the Pennsylvania Land Conservation Conference about an hour up into the Poconos from Scranton. (Gorgeous spot!) One of the rules I live by is to always attend a workshop on social media and fundraising if I...
We need all kinds of people to make land conservation happen. We need land protection specialists, attorneys, scientists, administrators, and volunteers. And we need members and donors, too. I’m not saying put donors on a pedestal or inflate their importance, as some seem afraid of....
In nearly every strategic planning exercise with which I have been involved over the past 20 years, someone has added a strategy or a goal that has something to do with “educating the public.” The underlying frame of reference is that the public doesn’t know...
5. When cuts are necessary, have a very clear projection, activity by activity, of what will be spent and what the projected return will be. Instead of reducing expenses by some arbitrary percentage across the board, reduce them by eliminating a particular activity entirely. ...