08 Dec Good News
From your solicitations to your newsletters, to your updates and thank you letters, the importance of communicating warmth, openness, and a sense of momentum is magnified during this important season of giving....
From your solicitations to your newsletters, to your updates and thank you letters, the importance of communicating warmth, openness, and a sense of momentum is magnified during this important season of giving....
One client, who reacted skeptically to my suggestion that he consider trusting the science and mailing a four-page appeal letter, is organizing a classic A/B test. He will write a letter that fits on a single page. I will write a letter that carries on...
If you’ve managed your work well this year, you should get to spend a great deal of time between Thanksgiving and the Superbowl party writing Thank You letters. As a refresher, here’s what I suggested way back in February: Remember that your thank you...
By November, you should have most of your fall fundraising pretty well dialed – hopefully, anyway. So now it’s time to start looking ahead to 2016. BEFORE your program people come to you asking if you can raise X or increase giving by Y%, here...
OK, so as a practical matter, this is the last week you can drop the first letter of your Fall Appeal if you intend to drop three letters. (I actually prefer that the first letter get dropped in early October.) Mailing this early means that...
The forecasting question is simply this: Given what I know right now about what foundations, corporations, and individuals have committed, and what I know right now about what requests are still out there, and what I know right now about the requests I will yet...
What are you doing to show appreciation for your donors? I have helped many organizations create donor clubs and appreciation events. Here are some lessons I’ve learned along the way...
Many land trusts use Board members or other volunteers to write personal messages on select fall appeal letters. The note conveys that we all know this is a form letter, but at least one person is paying special attention to how you, in particular, respond....
From now until Christmas, everything you do with members and donors should be coordinated. And everything they see should appear coordinated as well....
Getting the most out of your fall fundraising events - you want to capture as much information from the evening as possible. And to set it all up, you need to get organized now...