Membership

  By David Allen, Development for Conservation One of the people I met this last year at Rally was the Corporate Partnerships Manager for Access Fund, a national organization dedicated to protecting access for climbers to some of the nation’s best rock walls. She told me that...

Can you motivate your $250 and $500 members to give $1,000? Can you motivate your $1,000 members to give $1,200 ($100/month) or even $2,500 to $5,000? $10,000? Every individual success you have in this area is a huge win for the operating budget. But more...

Premiums are different than benefits. Premiums are offered to incentivize a particular action or activity – like upgrading to a $100 membership, for example. They are only given the first time someone does something. Benefits are things that accrue to members at certain levels –...

In a perfect world, non-profits would enjoy consistent and stable community support. Individual donors might make a first gift, a second gift (first renewal), multiple unrestricted gifts on some sort of predictable schedule, episodic major gifts restricted to support specific programs or projects, and a...