By David Allen, Development for Conservation From my In-Box this week: I still get a lot of one-page letters with graphics and donation tear-off sections at the bottom. In fact, I donate to these groups and lean towards this letter because it is short, concise and to...
By David Allen, Development for Conservation We know that people give from the heart. We know that their decision to give is an emotional one. And sometimes irrational. Donors may decide what to give and when to give and even where to give to – using their...
by David Allen, Development for Conservation As I quipped several weeks ago, you will be asking just about everyone you know for a gift to your land trust between now and Christmas. Most will be asked in a letter, which means that you will be needing...
By David Allen, Development for Conservation Among the data points I get back from my website each week is the number of “page hits” I get from the top twenty or so most popular pages. The most popular page right now is a 2015 post of Writing...
For this week’s post, I’ve collected here are some PS notes for appeals that I felt were pretty good as well. As you read through, keep in mind that the PS note has one job to do – to reinforce the request for support in...
Over the course of time, I join many organizations – always at the $50 level – specifically so I can see their fundraising material later. And I see a lot of bad and ugly – as well as quite a lot of good to great....