This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.
Thursday is September the 1st – where has the summer gone? As we cruise toward the Autumnal Equinox, here’s what I’m thinking about for September. What are YOU thinking about?...
One of the donor segments that should be pulled out for special attention is the Major Gift Prospect segment. I call it the Top 100, even though the actual number of donors you cultivate at this level may not actually number 100. Each donor in...
This week I want to look at the organization from the Board member’s point of view, and ask this question: Have we adequately laid the groundwork for asking Board members for significant or even stretch gifts?...
Make a fundraising plan for the first – and arguably most important – segment: the Board members. The first thing we need to do is to set a Goal....
A few weeks ago, I started a series on planning (See Development Planning from Scratch – The BIG Picture). In that post, I emphasized the importance of starting with a GOAL. If the purpose of fundraising activity is to return a Net to Program, it...
Over the next several months, I will be focusing blog content on comprehensive fundraising planning. Last week’s post launched this series, and the next four will continue the series. Monday next week is August the 1st – where has the summer gone? As we cruise...
I have 2 new clients whose fundraising has plateaued, so I’ve started thinking about how to do development planning from scratch to help them grow to a new level of funding....
Think about this scenario: You’re at the office, and it’s 11:30 in the morning. You have a lunch appointment for which you’ll need to leave in 15 minutes. Not enough time to start something new, but too much time to waste. What will you do?...
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July officially starts on Friday – Yikes! – Are you ready? What’s on your list for July? Annual Meetings? Summer field trips? Donor visits?...