wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

  31 August 2021   By David Allen, Development for Conservation   In 2019, I received an appeal letter from a client. The letter was two pages, 12 pt. type, black text on white paper, and illustrated with two attractive photographs. As a fundraising letter, it probably did well in...