wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

  20 July 2021   By David Allen, Development for Conservation   Josh Spector is an entrepreneur’s entrepreneur who runs a company called Newsletters Creators. He recently published a set of practices that will help organizations get more out of their eNewsletters. The practices are taken from his course, Newsletter...

  22 June 2021   By David Allen, Development for Conservation   For several years running, I had the great privilege of helping raise money for Nature Conservancy projects on the Door County Peninsula. We would meet people a small county airport (Cherryland Airport), load them up in a van,...

  1 June 2021   By David Allen, Development for Conservation   As a broad generalization, organizations that were dependent on fundraising events did not fare as well in 2020 as organizations that were not. For some, this was related to the transactional nature of events – when the event...

  25 May 2021   By David Allen, Development for Conservation   An important concept in fundraising is that of “access” to current and potential donors. Access in fundraising implies that if you call, she will answer; that if you send an email or leave a voice message, it will...

  18 May 2021   By David Allen, Development for Conservation   I need to get something off my chest.   Major gift fundraising is the most important fundraising you can do.   OK - that feels better. Major gift fundraising is NOT dependent on the scale of the projects being funded, and it’s not...