wild-horses

First Thing Tuesday

This BLOG is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts.

  21 February 2023   By David Allen, Development for Conservation   Recently I attended a webinar presented by Tom Ahern. Ahern is a well-known figure in nonprofit direct response fundraising and has written several books related to communicating with donors: Turning Doubters Into Donors, How to Write Fundraising Materials...

  14 February 2023   By David Allen, Development for Conservation   Happy Valentine's Day! (Love your donors. They will love you back.) This post will have nothing to do with Valentine's Day. But I hope you have a lovely day, regardless!   For the last several years, about this time, I...

  31 January 2023   By David Allen, Development for Conservation   Two questions came through my inbox this week. I answered both in due course, but I get asked these a lot, and it occurred to me that I should share them here as well.   The first question: We’re redoing...

  24 January 2023   By David Allen, Development for Conservation   There’s a fun story about three bricklayers who are asked what they are doing. (You've probably heard it.) The first describes laying each brick on top of the others so that the lines are straight in every direction....

  27 December 2022   By David Allen, Development for Conservation   A good friend was asked recently to prepare a few remarks for his church on the subject of Hope. As I had just completed my annual Holiday messages with a theme of Optimism, it started me thinking about...

  20 December 2022   “To be a conservationist is to be an eternal optimist. Pessimism serves no purpose, not when you are trying to change the world.” Jan Deblieu, Meant to Be Wild   I think the same is true for fundraisers - that eternal optimism is a requirement; that pessimism...