5 December 2023 By David Allen, Development for Conservation I think $250 is a magic number in fundraising. It’s a small enough number that everyone can afford it. Some will argue that point, but I’m talking about $20 a month – there aren't many people in the country...
28 November 2023 By David Allen, Development for Conservation I read somewhere that 70% of the money raised for charity every year is raised in November, December, and January. That doesn’t necessarily mean that 70% of donors give then, but it would be easy to believe. It...
21 November 2023 By David Allen, Development for Conservation How long does it take for your organization to turn around a thank you message? You receive a gift one day and the meter starts ticking. How much time elapses between then and the day your “grateful” message...
14 November 2023 By David Allen, Development for Conservation Frequent readers of this blog will know that I am mixed about Giving Tuesday. It feels to me like doing very little nets you $3,000-5,000 while going all out nets you maybe double that. By “netting” I mean...
7 November 2023 By David Allen, Development for Conservation This post will be about what we lose in the name of efficiency – but first I need to complain about ZOOM meetings. I attended a land trust Board meeting last week that was a “hybrid” meeting, with about...
31 October 2023 By David Allen, Development for Conservation BOO! Happy Halloween! Here’s a scary thought: What would happen if your primary fundraiser were to leave suddenly? It’s almost cliché to say that fundraising is about relationships, but the truth is that few of us have really embraced what...
24 October 2023 By David Allen, Development for Conservation A question I often ask clients preparing for an individual donor visit is: “Why will this person say Yes to the request?” It can be helpful to ask the same question when writing appeal letters and emails. Why will...
17 October 2023 By David Allen, Development for Conservation One of the serious problems with consulting is that no one is around to help you manage your workload at a “reasonable” level. It’s all too easy to realize way too late that you have taken on too...
10 October 2023 By David Allen, Development for Conservation I’ve noticed a number of hits on old blog posts related to writing Fall Appeal Letters, and a couple of folks have even called asking specific questions. It appears that some of you are looking for last minute...
3 October 2023 By David Allen, Development for Conservation OK – so call me a purist. I think that capital campaign fundraising should be about private, charitable gifts for specific project outcomes. It’s not a $5.0 million capital campaign if $3.0 million comes from taxpayers. That would be...