Author: David Allen

  12 December 2023   By David Allen, Development for Conservation   I hope you’re pleased with yourself. I know that sounds critical, but I’m being serious. This is the time of the year when all the work you’ve put in really pays off. Every day brings a new snowfall of...

    5 December 2023   By David Allen, Development for Conservation   I think $250 is a magic number in fundraising. It’s a small enough number that everyone with a heartbeat can afford it. Some will argue that point, but I’m talking about $20 a month – there are people in...

  28 November 2023   By David Allen, Development for Conservation   I read somewhere that 70% of the money raised for charity every year is raised in November, December, and January. That doesn’t necessarily mean that 70% of donors give then, but it would be easy to believe. It...

  21 November 2023   By David Allen, Development for Conservation   How long does it take for your organization to turn around a thank you message? You receive a gift one day and the meter starts ticking. How much time elapses between then and the day your “grateful” message...

  14 November 2023   By David Allen, Development for Conservation   Frequent readers of this blog will know that I am mixed about Giving Tuesday. It feels to me like doing very little nets you $3,000-5,000 while going all out nets you maybe double that. By “netting” I mean...

  24 October 2023   By David Allen, Development for Conservation   A question I often ask clients preparing for an individual donor visit is: “Why will this person say Yes to the request?”   It can be helpful to ask the same question when writing appeal letters and emails. Why will...

  10 October 2023   By David Allen, Development for Conservation   I’ve noticed a number of hits on old blog posts related to writing Fall Appeal Letters, and a couple of folks have even called asking specific questions. It appears that some of you are looking for last minute...