You WANT donors and non-donors alike to attend your events. You want donors to feel some level of pride in the mission successes you are delivering. And you want non-donors to wonder what they’re missing. So, differentiate between current donors and non-donors at the events....
I think the first step would be to recognize organizational donors as an important audience for your communications. This audience needs messaging and media that helps them understand clearly that their gifts were valued. That they made a difference. ...
In my perfect land trust world, membership would ALWAYS be a gift. And the denomination of the gift would ALWAYS be determined by the giver, not by the organization. So $5 would be a membership. And $5,000 would be a membership....
Metrics are valuable in relation to a baseline state. Something that didn’t exist before and does now (like a website page devoted to Planned Giving), something that existed before and doesn’t now (like Lifetime Memberships for $1,000!), or something that is growing or shrinking (like...
Having a theme running through will create the possibility for connection, convergence, and leverage. Your work will be more memorable, and more likely to be retained. Pro-Tip: want some help finding a theme? Look for one in your Organizational Values of Guiding Principles....
30 December 2025 By David Allen, Development for Conservation Happy New Year! Time to start again. January of another year. This is part of a blog that I post every year just before and just after New Year’s Day. I modify it slightly, and I add to it from...
23 December 2025 “We must remember that our sense of entitlement to the natural world is not only a matter of ownership, but of stewardship.” Richard Louv Thank you for your stewardship. Thank you for remaining optimistic. And thank you for the role you play in the conservation of our nation's most special spaces. Peace, -da PS: Your...
16 December 2025 By David Allen, Development for Conservation Fifteen days left in 2025 – two weeks. Take out weekend days (4) and Christmas Day and you’re left with just 10. How will YOU use them? Regular First Thing Tuesday readers will know that I strongly encourage fundraisers NOT...
9 December 2025 By David Allen, Development for Conservation I would say that a fundraiser with enough experience to matter will take several months to learn their way around, a year or so to learn the donor base, and another year or even two to build the...
2 December 2025 By David Allen, Development for Conservation Due to a combination of factors including weather and family changes, my wife and I (and Development for Conservation) are moving from Wisconsin to western North Carolina. We are at once saddened to leave long-time friends and the...