We ask our communications and engagement events to help educate people about the importance of conservation work. But we don’t ask our communications to help donors talk about conservation and the need for conservation investors....
Board members who give money and never show up themselves to volunteer would not be tolerated very long. No one ever questions this. So why do we question it when it comes to giving time and never giving money? ...
Annual one-on-one interviews with directors is a sign of good leadership. It can open channels of communication, alleviate anxiety, improve organizational comradery and morale, recognize performance, and improve efficiency and effectiveness. ...
You WANT donors and non-donors alike to attend your events. You want donors to feel some level of pride in the mission successes you are delivering. And you want non-donors to wonder what they’re missing. So, differentiate between current donors and non-donors at the events....
I think the first step would be to recognize organizational donors as an important audience for your communications. This audience needs messaging and media that helps them understand clearly that their gifts were valued. That they made a difference. ...
In my perfect land trust world, membership would ALWAYS be a gift. And the denomination of the gift would ALWAYS be determined by the giver, not by the organization. So $5 would be a membership. And $5,000 would be a membership....
Metrics are valuable in relation to a baseline state. Something that didn’t exist before and does now (like a website page devoted to Planned Giving), something that existed before and doesn’t now (like Lifetime Memberships for $1,000!), or something that is growing or shrinking (like...
Having a theme running through will create the possibility for connection, convergence, and leverage. Your work will be more memorable, and more likely to be retained. Pro-Tip: want some help finding a theme? Look for one in your Organizational Values of Guiding Principles....
30 December 2025 By David Allen, Development for Conservation Happy New Year! Time to start again. January of another year. This is part of a blog that I post every year just before and just after New Year’s Day. I modify it slightly, and I add to it from...
23 December 2025 “We must remember that our sense of entitlement to the natural world is not only a matter of ownership, but of stewardship.” Richard Louv Thank you for your stewardship. Thank you for remaining optimistic. And thank you for the role you play in the conservation of our nation's most special spaces. Peace, -da PS: Your...