Over the course of time, I join many organizations – always at the $50 level – specifically so I can see their fundraising material later. And I see a lot of bad and ugly – as well as quite a lot of good to great. What I’ve collected here are some opening lines for appeals that I felt were in this latter category.

For this week’s post, I’ve collected here are some PS notes for appeals that I felt were pretty good as well. As you read through, keep in mind that the PS note has one job to do – to reinforce the request for support in a creative way that communicates urgency.

Writing and editing fundraising letters is better thought of as an exercise in technical writing, than as writing actual letters. There are techniques, rules, and form to the exercise that, if followed closely, will help you raise more money. Many of these techniques are counter-intuitive. But they are accepted because when they are tested against a control, they outperform the control.

The final form of the LOI is as a Business Letter. Make sure to use board stationary for the first page and that it is addressed and dated properly. I recommend doing the legwork to find a real person to whom it should be addressed instead of the generic “Dear Sirs,” or “To Whom It May Concern.”

Over the next several months, I will be focusing blog content on comprehensive fundraising planning. Last week’s post launched this series, and the next four will continue the series. Monday next week is August the 1st – where has the summer gone? As we cruise toward Labor Day, here’s what I’m thinking about for August. What are YOU thinking about?