Raise money first. If you suck at raising money, investing time and energy in digital marketing will not help. It will only distract you from getting better at raising money....
You can get out ahead of this November stress factory. Plus, you can probably raise more money in the process. Here are four things you can do right now that will help: 1. Write your fall fundraising letter NOW; 2. Get your mailing list ready...
There’s a lesson here for land trusts. Instead of being limited by how few people we know or who support our current work, maybe we are getting the level of support our current vision will attract. Maybe if we put a bigger vision on the...
Highly Effective Fundraising Board Members: 1) Understand the goals; 2) Know the organization’s donors; 3) Interact with donors in person and over the telephone; 4) Support each other’s fundraising efforts; 5) Use personal stories; 6) Keep good records; and 7) Practice. ...
Cultivation is easy to say and easy to understand. But sometimes it’s hard to figure out what to do. Here’s something tangible: board members can help by becoming the conduit through which donors receive information about the land trust. Be the bearer of news. Be...
Never – ever – turn an unrestricted gift, into a restricted gift. Try simply saying “Thank you” instead....
In the end, fundraising is about personal relationships. Done well, the relationship is between the donor and the organization, but every relationship begins between two individuals. And 90 percent of fundraising comes down to how well you’re doing at building those relationships. Maybe instead of “fundraiser”...
A land trust was recently confronted with a peculiar problem. A major donor with a keen and personal interest in protecting a specific piece of property offered an enabling gift equal to, and restricted to, the entire purchase price of the property. The gift amount...
Are you as engaged in fundraising as you should be? If not, December is a great month to change that – by saying thank you. Making calls to donors and members carries the twin benefits of increasing their connection to the organization and increasing...
Most organizations, including land trusts, tend to default to a monthly membership cycle. However, managing such a system for organizations with fewer than 2,000 members or so is inefficient for staff whose positions are not solely dedicated to it. There are alternative systems that can...