25 Nov Plan Ahead to Say Thank You
One organization I worked for asked all staff each Friday afternoon to draft a couple of lines of text about the best thing that had happened to them that week. It could be anything. Something you were involved with or something you heard about. A little thing or a big thing. Something you were proud of or grateful for, or even something you regretted, if there was a lesson involved.
There were really only three rules: It had to be related in some way to the organization; it had to be mission relevant. It had to be something that had really happened. No fiction, no planning, no almost happened. And it had to be short – no more than three type-written lines.
The Office Assistant collected these “gems” each week and chased us if we were delinquent. And each month she would collect the best of them in a one-page thumbnail newsletter which was published and emailed to all staff, board directors, and key volunteers.
When the system was first introduced, the directors were over the moon. They got regular, neatly packaged updates on everything that was happening with the organization. They had things to say to staff, to each other and to donors. We were giving them stories to share, and that made all the difference.
Most land trusts’ year-end appeals or fall newsletters are in the mail right about now, or perhaps you have mail ready to go out the first week in December. It’s a good time to think back on all the best things that have happened to you this year – all the little “gems” that were made possible, at least in part, because of the appeal donations you received about this time last year.
Take a few moments to jot some of them down. Ask everyone on the board and staff to do the same. Create some space at the December Board meeting, or maybe at the Holiday party, to share.
Then collect the best ones and share them with your donors in January. Call them. If you plan it now, you can do this at a board meeting as well. Hand each board director a list of names, telephone numbers, and gift amounts – and a brief script. Have each one pull out their cell phone and call five donors to say thank you. Most will involve leaving messages. That’s great. Make them nice messages to come home to. Some will answer – that’s even better.
- When you call, you are calling to say Thank You, and if that is all you accomplish, that’s plenty. If you end up leaving a message, make sure the conversation or the message contains the following minimal elements:
- That you are a Board member; be sure to name the organization.
- One quick story or “gem” that you can pass on with the clear association that individual giving made it possible.
- And that you look forward to meeting them or seeing them in 2015, for example at a specific event or outing of some sort. Name a specific event and date if possible.
- If you do get them on the phone, ask how long they’ve been members, what first drew their attention to the organization, and what they like most about what the organization does.
- Capture what you learn in bullet-form notes and make sure it gets sent to the office and into the files.
Between January and February, having each director make 5-10 such calls should not be a burden. With everyone doing it at the same time, it’s easier to hold yourself and each other accountable.
Making thank you calls to donors and members carries the twin benefits of increasing their connection to the organization and increasing your own. You’ve heard the saying that she who chops her own wood is twice warmed. The same is true for Thank You calls!
PS: All–Volunteer Land Trust? No problem. Each director can draft three lines about the best things that happen to them, too, and the Board Secretary could be responsible for collecting them and assembling the one-pager.
Photo credit: Photo courtesy of Walt Kaesler.