29 Sep Lapsed Members and Five-Wednesday Months
Are you keeping track of your lapsed members? This is one of those five-Wednesday months I referred to in April (See Renewing Lapsed Members). And that means it’s a good time to review where you are with your 2015 renewals.
Looking back on all the individuals who gave you money in 2014, run a check on who you haven’t yet heard from in 2015. (Note the difference between a lapsed member from whom you haven’t yet heard and a lapsed member who has actually said “Sorry, not this year.”)
Fundraiser’s Almanac: September
- Handwritten Letters
- Getting the Most from Your Fundraising Events
- Good News
- Filing/Data Entry
- Lapsed Member Letters
Fundraiser’s Almanac – October
- Donor Appreciation Events
- Taking Stock
- Fall Appeal 1st Drop
- First Take – Fundraising Planning for 2016
So what have you tried already? How has your response been?
In April, I suggested hosting an open house with board members calling to invite lapsed members. I also suggested:
- A special field trip,
- A challenge grant,
- A T-shirt or hat premium, or
- [Insert your idea here].
In July, I shared an Audubon lapsed member letter that got a particularly good response. (See Lapsed Members Letters.)
If nothing else, try asking your board members to make phone calls to lapsed members, and make a few calls yourself, too. Provide everyone with a script, such as this one I just posted to my Resources Page – Phone Script for Contacting Lapsed Members/Donors.
By the way, there’s another five-Wednesday month coming in December – a last chance to renew members in 2015. What can you set up NOW to take advantage of that opportunity?
Photo credit: Mount Chapin, Colorado by Walt Kaesler.
Learn about how David can help you with your membership fundraising here.
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