By David Allen, Development for Conservation Three weeks ago, I asked you for data related to the value of your donors: Isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar...
By David Allen, Development for Conservation Last year, about this time, I posted about a metric I wanted to collect data on – the 5-year-value of new members. I was working on a Rally presentation on Metrics. Here’s what I asked for: First, isolate the members and...
By David Allen, Development for Conservation As you probably know, Alaska residents receive a check in the mail from the State of Alaska, representing a distribution of oil royalties earned during the year. It’s called the Permanent Fund Dividend and has ranged from $300 to more...
By David Allen, Development for Conservation In my groups and workshops, I always ask how many people are First Timers. It gives me a chance to repeat my best advice for newbies: Rally (and any conference) can be overwhelming the first time. Your job then is to...
The basic idea of the system I prefer is that you mail (using envelopes and postage) a sequence of four letters. The first three are one-page, straightforward renewal letters. They contain three important pieces of information: How long they have been a member, how much...
The thing about KPIs (Key Performance Indicators) or metrics is that the exercise of collecting the information is not the point. Using information to modify your behavior is. Here, we are called upon to think like a Range Ecologist. Act, Measure, Learn, Adapt. It is...
By David Allen, Development for Conservation I started last week’s post with a request. In preparation for a possible Rally presentation, I asked you about the value of your membership using one simple calculation: First, isolate the members and donors you have who made a first...
• First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. • Now add up what that group has given to your organization – as a group – since...