Posts Tagged "Foundations"

Development Planning from Scratch – Segmenting

Posted by on Aug 2, 2016 in Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Development Planning from Scratch – Segmenting

Development Planning from Scratch – Segmenting

A few weeks ago, I started a series on planning (See Development Planning from Scratch – The BIG Picture). In that post, I emphasized the importance of starting with a GOAL. If the purpose of fundraising activity is to return a Net to Program, it will be important to first know how much Program actually needs. That Net, together with the cost associated with raising money is the Fundraising Goal. Step 2 is to segment your donor pool and plan for each segment separately. This week, I’m going to discuss how to do that conceptually. Imagine that all of your actual donors were all together in a...

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What will you do with 15 minutes today?

Posted by on Jul 12, 2016 in Board Development, Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | 5 comments

What will you do with 15 minutes today?

Think about this scenario: You’re at the office, and it’s 11:30 in the morning. You have a lunch appointment for which you’ll need to leave in 15 minutes. Not enough time to start something new, but too much time to waste. What will you do? About a month ago I ran across an internet blog/ad that listed ten things you could do with ten minutes. Frankly I found it rather lame – three of the suggestions involved contacting donors and one other suggested going to the blog website to learn about products they’re selling. But the concept did get me thinking…. I increased the time to 15 minutes...

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Make Fall Fundraising Easier – Use July to Prepare!

Posted by on Jun 28, 2016 in Board Development, Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Make Fall Fundraising Easier – Use July to Prepare!

Make Fall Fundraising Easier – Use July to Prepare!

July officially starts on Friday – Yikes! – Are you ready? What’s on your list for July? Annual Meetings? Summer field trips? Donor visits? Here’s what I’m thinking about…   Planning My Fall Appeal – If you followed my advice back in February, you will have a draft of your Fall Appeal letter already written. The draft will use what you learned from last year’s appeal as well as your current year’s communications theme. There is no reason not to pull that letter out now, create several versions to meet the needs of your segmented donor file, and PRINT THEM ALL NOW. Print the...

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Capital Campaigns – Part 2

Posted by on Mar 15, 2016 in Board Development, Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Capital Campaigns – Part 2

Capital Campaigns – Part 2

In recent weeks, I’ve received several requests for capital campaign presentations. Can I just come down and help the Board understand what a campaign is and how it works? Sure. Just in case there are others interested, here is what I tell people who ask: First, capital campaigns have a specific purpose, or in some cases, a suite of specific purposes. They have a beginning, an end, and a specific goal amount. Many land trust campaigns include the full conservation costs in the campaign (purchase price, closing costs, first day stewardship, first year stewardship, and stewardship endowment)....

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Capital Campaigns – Part 1

Posted by on Mar 9, 2016 in Board Development, Communication, Development Audit, Donor Cultivation, Featured, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Capital Campaigns – Part 1

Capital Campaigns – Part 1

I’m getting a fair number of requests for information about Capital Campaigns, and I’ve now been invited to write proposals for five separate Feasibility Studies. Maybe the economy is picking up enough to give everyone confidence. Regardless, I thought I’d devote a couple of blog posts to campaigns – and I invite you guys to join the conversation. Let’s start here: If you accept the premise that people make three different giving decisions in support of an organization: Repeat gifts, often annual, and often unrestricted, Project-specific gifts to get something specific done, often associated...

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