In my perfect land trust world, membership would ALWAYS be a gift. And the denomination of the gift would ALWAYS be determined by the giver, not by the organization. So $5 would be a membership. And $5,000 would be a membership....
3 September 2024 By David Allen, Development for Conservation Biting on a recent email ad, I registered for a “digital first” webinar hosted by NextAfter, a digital marketing firm that actively conducts market research related to online giving and generosity. Most of my post this week is...
19 September 2023 By David Allen, Development for Conservation I have my own ideas, of course, but I also did a little research into the current data on recurring giving. And discovered that there’s a lot of crap out there. I looked at Network for Good, Classy,...
7 February 2023 By David Allen, Development for Conservation Last week’s post – On Membership Levels and Data Retention – hit a chord with a lot of people. Great questions and what-ifs were posted in the comments and in my email both. So I promised a follow-up...
31 January 2023 By David Allen, Development for Conservation Two questions came through my inbox this week. I answered both in due course, but I get asked these a lot, and it occurred to me that I should share them here as well. The first question: We’re redoing...
12 July 2022 By David Allen, Development for Conservation A couple of blinks from now, it will be August the 1st – where has the summer gone? As we cruise toward Labor Day, here’s what I’m thinking about for August. What are YOU thinking about? Getting Out of...
26 April 2022 By David Allen, Development for Conservation Quick – make the case for me about why I should join your land trust organization as a Benefactor instead of a Patron. Or a Steward instead of a Caretaker. Or even a Family instead of a Friend. Many land trusts...
By David Allen, Development for Conservation Before I get into today’s topic, I want to remind you that I am still looking for data from your new members in 2017. Next week, I’ll report out what I’ve learned to that point – the collective 5-year value...
25 January 2022 By David Allen, Development for Conservation It’s hard to believe now, but there was once a time, years ago, when the primary germ concerns were about washing your hands before dinner. Killer pandemics were the stuff of Stephen King and Michael Crichton novels. Before COVID...
13 October 2020 By David Allen, Development for Conservation Rally week has now come and gone. It was my 15th Rally, not that it’s important, but the 2020 version was certainly different from the other 14! Nearly 4,000 people registered. Holy cow! The workshop I led had nearly...