So how do you secure sponsorship donations year after year? How do you “renew” them? There is a foolproof secret, and I’ll reveal it...
April officially starts on Friday. Are you ready? What is on your ToDo List for April? Here’s what I’m thinking about:...
Successful capital campaigns will have five key elements: Clear Vision; Great Leadership; Qualified Donors (sufficient to fill out the pyramid); Compelling Case for support; and Strong Planning....
Capital campaigns are tools organizations use to raise the level of performance for all three giving decisions and build loyalty and commitment in their donor-base....
We’ve gotten so paranoid about spending too much on fundraising that we are not budgeting enough, and even then, we’re second-guessing every expenditure. We’re holding the fundraising staff accountable for the return, but we’re neglecting the investment....
I am launching a feasibility project to test whether several different organizations with similar missions (land trusts, for example) and separate service territories can work together to increase membership for all. In other words, can they collaboratively negotiate list rental, design, and even mailhouse services...
In any discussion of metrics, how they will be used is an important question to ask right up front. 1) You want people to give you money every year as part of their personal philanthropy. Therefore the metrics you choose should be the same or...
Sometimes board members fold, stuff, and stamp appeal letters, too. That doesn’t make appeal folding, stuffing, and stamping part of a board member’s job description. For convenience sake, I call all of these activities “staff” work. So what is “board” work? In fact, board work...
We use numbers all the time in our written communications. We depend on them to communicate size and volume – and weight in hopes that they convey importance. Most of the time, however, they simply serve as filler. Every number has to have a context,...
Write your newsletter articles, appeal letters, thank you letters, event invitations, and e-News (and even blog posts!), to that specific person who represents the audience you're trying to reach, or at least with that specific person in mind. If you do so authentically, you should...