Make a fundraising plan for the first – and arguably most important – segment: the Board members. The first thing we need to do is to set a Goal....
Over the next several months, I will be focusing blog content on comprehensive fundraising planning. Last week’s post launched this series, and the next four will continue the series. Monday next week is August the 1st – where has the summer gone? As we cruise...
Think about this scenario: You’re at the office, and it’s 11:30 in the morning. You have a lunch appointment for which you’ll need to leave in 15 minutes. Not enough time to start something new, but too much time to waste. What will you do?...
July officially starts on Friday – Yikes! – Are you ready? What’s on your list for July? Annual Meetings? Summer field trips? Donor visits?...
When you plan your fund development work, you should segment your donors and plan for each segment separately. In my opinion, you SHOULD have a donor segment on which you plan to devote individualized attention. I call it my Top 100 List, but it’s...
June is officially here – Yikes! Are you ready? What is on your To-Do List for June? Here’s what I’m thinking about: Getting ready to ask my $250 donors to give $1,000 this year....
People who donate time and not money are wonderful volunteers. People who donate money and not time are wonderful donors. We need wonderful board members to do both....
For most land trust organizations, I don’t recommend big assertive planned giving programs. It can get too complicated too quickly, and 8/10 planned gifts are either bequests or beneficiary designations. It’s quite easy to market such gifts passively. Also, the management of any of the...
May officially starts on Sunday. Are you ready? What is on your To-Do List for May? Here’s what I’m thinking about: My Second Spring Appeal Letter: I want my donors to give to the organization twice each year, once to renew their membership, and once...
So how do you secure sponsorship donations year after year? How do you “renew” them? There is a foolproof secret, and I’ll reveal it...