The following post is an updated version of a post I wrote in September 2009 The answer to this question is “As many as it takes”. Part of the job in fundraising is to build a strong, broad base for your fundraising by recruiting and retaining basic...
A couple of things jump out of Read’s article for me. The question of how to recruit advocates instead of “merely donors” is interesting and speaks to the need for fundraising to be seen as relationship-building. ...
Early last year, six foundations with a history of funding Executive Director Sabbaticals released a study documenting their effectiveness, entitled Creative Disruption: Sabbaticals for Capacity Building and Leadership Development In the Nonprofit Sector. According to the study: Organizational capacity increased as the second tier of leadership took...
As a consultant, I end up seeing a lot of newsletters. Many are excellent. Some are good. A few need help. Along the way, I have assembled the following list of aspects I find common to many newsletters I consider excellent. Excellent newsletters use line drawings...
I just got back from Columbus, Ohio, the site of this year’s Land Trust Alliance’s Midwest Land Conservation Conference. Meeting and working with practitioners and Board members from the twelve states represented there inspired me to pick this blog up again. As a relative newcomer...
Last week, I posted about looking at gift memberships and member-get-a-member campaigns in a new way, and I offered some ideas about how to get the most out of these activities as “acquisition” tools. You can find that post here. This week, I have another...
The first quarter of each calendar year is the best time to run your annual Board campaign. Doing so: opens the door for quarterly or monthly pledges, making larger gifts possible, assures 100% participation early in the year, establishes the “moral authority” for Board members asking other donors...
I’ve been writing about year-end tasks that seemingly always need to be done, but also seem to quickly fall off the table in favor of more urgent activities. Things like taking time to thank the donors who make your organization’s work possible, reviewing 2009 giving...
In my last few posts, I’ve written about year-end tasks – making sure your donors feel appreciated and doing some first-level analysis of your giving data to better understand the trends within your own organization. Here’s another bit of January housework: Cleaning. Phyllis Diller was famously...